I had the privilege of hosting Janet Machuka on The Organic Guy Podcast, and it was nothing short of inspiring. A graduate of Moi University with a degree in Media Science, Janet is a digital marketing powerhouse in Kenya. As the founder of ATC Digital Academy and the creator of #AfricaTweetChat, she has played a pivotal role in guiding businesses through the complexities of digital transformation.
Her influence in the digital space has earned her accolades as one of Kenya’s Top 25 Digital Women and a Top 50 Social Media Power Influencer.
Janet’s work has been recognized on global platforms like Talk Walker and Social Pilot, and she’s collaborated with major brands such as BBC, Google, and Jumia. She’s not just a digital marketing consultant—she’s an educator, trainer, and influencer, helping individuals and businesses alike adapt to the fast-paced world of social media and online branding.
During our podcast conversation, Janet shared her incredible journey, offering insights on how she became a social media influencer and how others can follow in her footsteps. She also discussed strategies for using social media to grow and market your brand, choosing the right platform for your goals, and the distinction between branding and marketing. We even touched on important issues like social media’s impact on mental health and how to navigate its challenges.
Enjoy the full podcast on YouTube:
Till the next one, BE ORGANIC.
How to Grow and Build a Powerful Brand Organically on Social Media w/ Janet Machuka | Ep 059